Use-cases Open Doors to Success for Micropublishing Tool – Populr.me
Many times when you think of describing a tool, you simply describe it. Other times, it takes examples to really showcase a software’s capabilities. In the case of Nashville start-up, Populr.me, the best way to explain it’s abilities are by demonstrating through actual uses.
Over the past couple of weeks, Populr.me has taken the time to create use-cases, making it easy for their sales staff to present Populr’s capabilities to specific business types. Recruitment, Real Estate and Sell Sheets for example, now have specific templates and usage examples in which companies can easily see how using Populr.me would benefit them.
One of the most exciting attributes of Populr.me is what it calls, Tracer Links. Tracer Links are “hyperlinks with a brain” because they track when a Populr “POP” has been viewed, and also the information clicked within a POP.
Imagine being in sales and sending a link to a sales presentation. The following day, you check your Populr.me analytics and see that the person did in fact click your link, and ended up sending 10 minutes viewing your presentation. How powerful is it knowing that someone took enough interest in your information?
What about those that do not click the link? This too is ammunition for salespeople – You can then send a follow-up email to the person like this:
“Hi Tom. I notice you didn’t yet view the information I sent yesterday, and am interested in following-up with you after you’ve seen it. When would be a good time to discuss our products and services?”
Powerful… You’ve just let your prospect know that you are fully aware they did not click your link, and you are hoping to follow-up after they do.
Populr.me’s usage examples employ many of the built-in features like Tracer Links to show companies what they’re missing by not using dynamic online communications to create, pitch and close deals.
What could you use Populr.me for to create and increase sales?
We’d like to know. Leave a comment or click here to reach us.